Press Release
Big is Beautiful: Clarence Court Goes Very Large
Monday 14th July 2008
Proving that size really does matter, speciality egg producer Clarence Court is launching Very Large Old Cotswold Legbars and Very Large Mabel Pearman’s Burford Browns this July. Exclusive to Waitrose, the half dozen packs are perfect for families and those who enjoy a proper English breakfast on the weekend.The decision to launch the Very Large range follows a growing demand from customers and egg aficionados.
Says Clarence Court Director Lisa Rowe: “Many people write in saying that one boiled egg in the morning is not enough but that they can’t quite manage two. We therefore noticed a gap in the market for an egg that is a happy-sized medium between the two.”
Founded in 1990, Clarence Court has pioneered the revival of traditional breeds of hens from old pure breed bloodlines. Unlike modern hybrids, these birds are bred for egg quality and not quantity. The result, eggs with a rich natural coloured yolk, dense texture and thick shell. Small wonder that chefs such as Mark Hix (who has created a bespoke series of seasonal recipes for Clarence Court), Gordon Ramsay and Jamie Oliver are fans, and regularly use the eggs in their restaurants.
Says Lisa: “We are thrilled to be able to offer Waitrose customers our Very Large range. At Clarence Court, we adamantly believe our hens, which live in veritable fowl luxury, lay the tastiest eggs. With larger yolks and an excellent rich flavour, we are sure these packs will impress cake-making maestros and breakfast buffs alike.”
Clarence Court’s Very Large range will be available from Waitrose from the 14th July and will cost £2.49